Telephone Tracking allows you to monitor calls out of your site and understand precisely what advertising activity brought them whether it was from another site, Google or your paid search effort.
So no more will you have to guess how your caller has found you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that relate to their keywords, to be able to comprehend which keywords deliver call conversions. call tracking Google Analytics With no visibility of telephone conversions, it is not really possible to work out if your investment from the keywords in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most clients are searching to monitor not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, since it lets you see your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing channels, key to the success of any business enterprise.