Outdoor Digital Signage
Outdoor Digital Signage
There are plenty of challenges when applying outside digital signage however despite this more and more digital displays are being erected out to make the most of the greater audience numbers these outside digital advertising displays can create. While the most obvious obstacle for taking a commercial grade LCD screen outside is protecting it from the weather, and in particular rainfall, the problems associated with the sunlight can be equally as hard to overcome. interactive displays
The problem with the sunlight and outdoor digital signage is the direct sunlight will often make the screen unreadable. Not only can sunlight cause warmth (you should know what that is like when you try and see the TV at home throughout the summer months where quite often you are forced to close the curtain to see the display obviously ) but even if there’s absolutely no warmth in bright sunlight the display will look dim and hard to read. However there are ways to ensure the display is as readable as possible when taken outside:
Assuming you’ve the brightest type of display potential will go along way to ensuring that the display is readable. The brightness of LCD displays is measured in nits (aka candela per square metre). The minimum display brightness for any outside LCD screen should be 800 nits however LCD using 1000+ nits are available and should be considered when seeking to get into outdoor digital signage. It should also be noted that in general commercial displays have greater nit values and are better suited to outdoor signage displays.
Anti-glare technologies Optical bondng, anti-reflective glass and tinting are just some options. Sadly, whichever way you select this there most likely will be a few drop-off in brightness. Direct sunlight can cause more problems than simply glare also. Display burn can develop if sunlight is constantly on it so either the outside digital display should be turned off from sunlight another solution to protect against this display burn should be looked at such as warming the display itself.
A lot of content that works well in indoor locations does not respond well to be taken outside. Use colours and designs that are more notable in outdoor locations. There is often a lot of trial and error involved in this but assess what works and what does not and you should soon develop a flare for designing content that is suitable for outdoor digital signage.